Restaurant Chain Websites

120 location-specific websites for a national restaurant franchise. Complete with online ordering, location finder, and menu management.

Project Details

  • Client: National Restaurant Franchise
  • Industry: Food & Hospitality
  • Locations Sites: 120
  • Timeline: 10 Weeks
  • Features: Ordering, Menus, Local SEO
Restaurant Chain Websites

The Challenge

A national restaurant franchise with 120 locations needed individual websites for each location while maintaining brand consistency. Each site required online ordering integration, location-specific menu variations, and local SEO optimization to compete in each market.

The franchise's marketing team had been manually updating each location's basic page on their main site, but this approach wasn't delivering the local search visibility they needed to compete with independent restaurants.

Our Solution

We created a centralized management system that allowed the franchise to update menus and promotions across all 120 sites from a single dashboard, while each location maintained its own unique URL and local optimization.

Delivery Process

Week 1-3

Platform Architecture

Built multi-site WordPress network with centralized menu management.

Week 4-8

Location Rollout

Deployed 20+ location sites per week with custom local content.

Week 9-10

Integration & Training

Online ordering setup and franchise team training.

Project Results

120 Location Sites

All locations with dedicated web presence.

65% Order Increase

Online ordering revenue grew significantly.

Top 3 Local Rankings

90% of locations in top 3 for local searches.

Client Testimonial

"Our online ordering revenue increased 65% within 3 months of launching the new location sites. We're now ranking in the top 3 for local restaurant searches in 90% of our markets. This investment paid for itself in the first quarter."

VP of Marketing, National Restaurant Franchise

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